Creativity doesn’t stop in times of crisis, if anything it is much needed at these points in time. There is no denying that COVID-19 has disrupted the creative industry’s ecosystem among other industries. Live Streams have then become the new normal way of engaging and sharing with audiences and as this phenomenon continues to be the order of the day, there is urgent need to improve on the much mundane formats that are the basis for all creatives.
The need to understand Copyright should be anchored in a clear understanding of what it really is. In simpler terms, Copyrighting is a process used to protect works from theft.