ithout marketing, no creative would have the reach they have and more so for the independent ones that do not have an entity working solely to expose them to audiences. With its importance, marketing comes with a lot of other components and tactics that need to be understood and explored in achieving the best possible outcomes.
Despite the gruesomeness brought by 2020 and the advent of the COVID-19 pandemic, the year has been described by most as a rich learning curve adorned with so many lessons. Likewise, there were so many lessons for creatives when the situation cornered everyone to design an effective interim strategy.
Creativity doesn’t stop in times of crisis, if anything it is much needed at these points in time. There is no denying that COVID-19 has disrupted the creative industry’s ecosystem among other industries. Live Streams have then become the new normal way of engaging and sharing with audiences and as this phenomenon continues to be the order of the day, there is urgent need to improve on the much mundane formats that are the basis for all creatives.
The second wave of COVID-19 has hit and this time appears to have hit even harder. A second COVID-19 induced lockdown can only spell bad news for the industry as this threatens to undo the little recovering that had been done upon the gradual reopening of different sectors.
To make it in the industry, talent alone is never enough. If you try to succeed, you might just try too hard and fail. Success is guaranteed when you utilise a set of skills, thought processes and values and these are some of them:
The need to understand Copyright should be anchored in a clear understanding of what it really is. In simpler terms, Copyrighting is a process used to protect works from theft.
Breaking into the creative industry is a process, however not a standard one as there are many ways one can go about it. Drawing from my personal experiences, these are some of the tips that worked for me and some of my allies in the industry: