ithout marketing, no creative would have the reach they have and more so for the independent ones that do not have an entity working solely to expose them to audiences. With its importance, marketing comes with a lot of other components and tactics that need to be understood and explored in achieving the best possible outcomes.

Creativity doesn’t stop in times of crisis, if anything it is much needed at these points in time. There is no denying that COVID-19 has disrupted the creative industry’s ecosystem among other industries. Live Streams have then become the new normal way of engaging and sharing with audiences and as this phenomenon continues to be the order of the day, there is urgent need to improve on the much mundane formats that are the basis for all creatives.